Customer Data Management
Database and SaaS services
Managing Data is in our DNA
We scope, build and manage scalable customer databases (with supporting marketing automation) across a wide range of industries including Financial Services, Automotive, Publishing, Retail, Tourism, Sport, Utilities and Telcos. The combination of our client-side and supplier-side experience gives us insights and a deeper understanding of the needs and expectations of specific markets resulting in shortened learning curves and accelerated implementations for our clients.
Adding depth and colour to your raw data
Adding data from external sources to your customer behavioural data (such as your records of their online and offline interactions and transactions) deepens your understanding of your customers. Looking at the media they consume and other purchasing behaviours, attitudes and motivations will improve the context and relevancy of your communications to both existing customers and new prospects.
Our Data Platform, continually updated from an array of sources at individual, household, postcode and aggregated levels, will deepen your customer understanding. Our International data sets deliver brand insights across borders in over 35 markets, enhancing your understanding of existing customers and deliver a rich prospect universe for your targeted digital and DM campaigns.