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13 Dec
Data versus Creativity

Data versus creativity: which side are you on?

The argument over which is more important – data or creativity – has been raging for decades. Marketing data experts at Anaylin, share their unique right brain/left brain perspective on the data versus creativity debate. There is still a big…

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17 Feb

Do Not Sacrifice Relevancy for Real Time Marketing

Are you sacrificing relevancy for real–time marketing and personalisation? It has become easier to use real-time technology to seemingly target the right person at the right time but so often this is not supported with the right message or right…

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14 Jul

The Rise of ‘Offerholism’ and the Price of Loyalty?

Customer Loyalty is still a ‘holy grail’ for many brands and it has become increasingly difficult to achieve is this world where marketing and offers are in your face 24/7 across an ever-increasing set of media. In fact, Anaylin think…

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Recent Posts

  • 56% of CMOs expected budgets to have grown more than 5 to 15% by the end of 2021
  • Challenges that arise when carefully drawn marketing plans are brought down by unforeseeable events.
  • When are two heads better than one?…
  • CMOs Share Their Top 10 Reasons for Side-lining Data Analysis, what would be your top 3?
  • Achieving more with your data for less

Categories

  • CRM Data Management
  • Data Analysis
  • Data Management
  • Marketing