Data versus creativity: which side are you on?

The argument over which is more important – data or creativity – has been raging for decades. Marketing data experts at Anaylin, share their unique right brain/left brain perspective on the data versus creativity debate. There is still a big…

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Do Not Sacrifice Relevancy for Real Time Marketing

Are you sacrificing relevancy for real–time marketing and personalisation? It has become easier to use real-time technology to seemingly target the right person at the right time but so often this is not supported with the right message or right…

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The Importance of the Personal Touch in the Digital Age

We are sure you spend a lot of time devising and implementing ways to improve the multi-channel customer experience.  These days that will involve a particular emphasis on the brand’s online performance. Anaylin certainly do, and it is exciting to…

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The Rise of ‘Offerholism’ and the Price of Loyalty?

Customer Loyalty is still a ‘holy grail’ for many brands and it has become increasingly difficult to achieve is this world where marketing and offers are in your face 24/7 across an ever-increasing set of media. In fact, Anaylin think…

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