The Importance of the Personal Touch in the Digital Age

We are sure you spend a lot of time devising and implementing ways to improve the multi-channel customer experience.  These days that will involve a particular emphasis on the brand’s online performance. Anaylin certainly do, and it is exciting to…

Read More →

The Rise of ‘Offerholism’ and the Price of Loyalty?

Customer Loyalty is still a ‘holy grail’ for many brands and it has become increasingly difficult to achieve is this world where marketing and offers are in your face 24/7 across an ever-increasing set of media. In fact, Anaylin think…

Read More →

Testing Marketing Activities is a Must

Most people certainly road-test a car before parting with substantial amounts of cash. So, why, are so many companies carefree with their marketing budgets without knowing the impact on customers, employees or the bottom line? From what we see one…

Read More →

Managing your Customer Consent Makes Good Business Sense

Increasingly legislation and concerns around personal privacy are prompting customers to think about who they want to hear from and share their personal information with. Historically, poor and ambiguous legal compliance understanding, poor data processes, disconnected data management and infrastructures…

Read More →