Job Vacancy – Director, Digital ID Division

Anaylin is seeking a senior-level professional to lead their digital expansion into the customer Identity (ID) Management marketplace in the UK and EMEA. This strategic leader will establish best practices for prospect and client roadmaps as the company builds upon that of a SaaS CRM company into the digital and programmatic media arenas, with the advent of the Digital ID Division. This person will be responsible for establishing the scope of the expanded service offerings as well as hiring the necessary skillsets of the expanding team to deliver against scope.

Responsibilities of the role

  • Develop business plan of the new division of the company
  • Create strategic alliances and partnerships across EMEA
  • Launch cross-selling digital use cases to existing customer base
  • Scope resource and skillsets roadmap required to deliver on expanded services
  • Client business case development
  • New business requirements for prospecting
  • Evangelizing and delivering the opportunity for brands to execute Digital ID marketing for Addressable Television and new channels
  • Promote Anaylin as the market-leading services provider for ID & CRM
  • Cultivating strong and strategic relationships with clients/prospects
  • Developing a plan for measuring outcomes against key business drivers and use cases

Minimum Requirements

  • Subject Matter Expert in Digital ID Customer Marketing and/or Cross-Channel Identity Solutions
  • 5-10 years of experience in Digital Media, 1:1 Marketing, Programmatic and/or consulting
  • Experience leading strategic approach for clients across EMEA and specifically the UK
  • Understand how to leverage technology to capture and develop customer-centric strategies

“Nice to have’s”

  • Experience working with or consulting for blue chip brands, SME’s and agencies
  • Ability to use advanced analytics to guide CRM marketing strategies
  • Experience in Programmatic media buying and/or personalization/marketing execution
  • DMP/DSP and/or Big Data Warehouse experience

Closing date for applications

18 January 2019

Application Process

Please send your CV to: