Less than 40% of CMOs wish to increase their financial acumen and digital know-how. As data digital marketing specialists here at Anaylin, we were initially rather surprised to read this particular result in Gartner’s 2021 Report “5 Strategic Priorities for…
A recent Survey* asked CMOs for reasons they might choose not to use Analytics to inform key business decisions. Can you guess the top 3 reasons given from this shortlist of the ten most common responses: In no particular…
Anaylin explains how customer data analysis can uncover actionable insights to keep you ahead of the competition. You’ve heard it over and over again. It’s less expensive to keep an existing customer than it is to acquire a new one….
Are you sacrificing relevancy for real–time marketing and personalisation? It has become easier to use real-time technology to seemingly target the right person at the right time but so often this is not supported with the right message or right…
Customer Loyalty is still a ‘holy grail’ for many brands and it has become increasingly difficult to achieve is this world where marketing and offers are in your face 24/7 across an ever-increasing set of media. In fact, Anaylin think…