Retaining customers and increasing their value under GDPR

There is no doubt that GDPR (General Data Protection Regulation) has made prospecting and customer acquisition more of a challenge. Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to…

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Do Not Sacrifice Relevancy for Real Time Marketing

Are you sacrificing relevancy for real–time marketing and personalisation? It has become easier to use real-time technology to seemingly target the right person at the right time but so often this is not supported with the right message or right…

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The Importance of the Personal Touch in the Digital Age

I am sure you spend a lot of time devising and implementing ways to improve the multi-channel customer experience.  These days that will involve a particular emphasis on the brand’s online performance. I certainly do, and it is exciting to…

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The Rise of ‘Offerholism’ and the Price of Loyalty?

Customer Loyalty is still a ‘holy grail’ for many brands and it has become increasingly difficult to achieve is this world where marketing and offers are in your face 24/7 across an ever-increasing set of media. In fact, I think…

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Testing Marketing Activities is a Must

Most people certainly road-test a car before parting with substantial amounts of cash. So, why, are so many companies carefree with their marketing budgets without knowing the impact on customers, employees or the bottom line? From what I see one…

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Managing your Customer Consent Makes Good Business Sense

Increasingly legislation and concerns around personal privacy are prompting customers to think about who they want to hear from and share their personal information with. Historically, poor and ambiguous legal compliance understanding, poor data processes, dis-connected data management and infrastructures…

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