The Report “5 Strategic Priorities for CMOs”* suggests strategies for corporate marketing professionals faced with constraints on capacity, capital and capabilities in challenging times. It finds that optimism among CMOs is out of sync with the expectations of boards of…
Challenges that arise when carefully drawn marketing plans are brought down by unforeseeable events.
As data analysis and management professionals, Anaylin are voracious consumers of statistics – so when Gartner published their Marketing Data and Analytics Survey 2020 at the beginning of this year, we were keen to see what trends they had identified….
Less than 40% of CMOs wish to increase their financial acumen and digital know-how. As data digital marketing specialists here at Anaylin, we were initially rather surprised to read this particular result in Gartner’s 2021 Report “5 Strategic Priorities for…
A recent Survey* asked CMOs for reasons they might choose not to use Analytics to inform key business decisions. Can you guess the top 3 reasons given from this shortlist of the ten most common responses: In no particular…
COVID-19 is the most impactful event in the history of digital marketing. While businesses have been prioritising digital strategies and channels for years, 2020 has completely reshaped how professionals engage with brands, products, and content. Inevitably, budgets are under extreme…
Anaylin explains how customer data analysis can uncover actionable insights to keep you ahead of the competition. You’ve heard it over and over again. It’s less expensive to keep an existing customer than it is to acquire a new one….
